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Basic Tips on Creating Transmedia

I'll start off by saying I really dislike the word 'transmedia.' There are a number of us who cringe whenever it's mentioned. But let's say you've decided to tap your toe into the transmedia/crossmedia/multimedia/dual screen pool. What are some things you need to consider?
August 7, 2013

I’ll start off by saying I really dislike the word ‘transmedia.’ There are a number of us who cringe whenever it’s mentioned. Why? It’s a buzzword to describe something everyone in the industry has been doing already – and that’s creating compelling storytelling.

But let’s say you’ve decided to dip your toe into the transmedia/crossmedia/multimedia/dual screen pool. What are some things you need to consider?

1. Embrace the Technology. Most of the kids you’re targeting have always lived and breathed touchscreens and on-demand tech. And they’ve embraced it because kids don’t live within self-imposed limitations. So if you’re thinking of creating something for digital, brainstorm like a kid – without limitations. And then set yourself up with someone who is a tech nerd who knows trends who can help shape your creativity.

2. Don’t depend on the Technology. I’ve mentioned this in previous blog posts, but it’s worth repeating. You’re professional storytellers! Let the technology enhance, not dictate, your story. The tech geek you’ve connected with in the above point might have something really cool that sounds groundbreaking, but don’t lose focus. It should be about the story, not the tools to create your story.

3. The internet is not TV. This one seems obvious, but it might be worth repeating. We all know movies are different from TV shows – it’s the same with TV versus digital media. If you’re thinking of creating something that will work on multiple screens, do your research. Look at transmedia projects for both kids and adults and get inspired.

4. Stop using the word Transmedia.

There are other tips, and this is your opportunity to share. What else needs to happen when you’re creating compelling modern stories for kids?

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