LightyearParty
Consumer Products

Hallmark parties with Disney, Marvel characters

Marvel, Disney and Pixar characters are getting better suited to take on the children's birthday party scene thanks to the new Hallmark Dream Party collection that features revamped party decor, photo opportunities and branded activities.
August 6, 2013

Marvel, Disney and Pixar characters are getting better suited to take on the children’s birthday party scene thanks to the new Hallmark Dream Party collection that features revamped party décor, photo opportunities and branded activities.

The initial product lineup includes Disney Princess: The Royal Event of the Year, Disney∙Pixar Cars: The Birthday Grand Prix, Minnie Mouse: Minnie’s Bow-tique Birthday and Spider-Man: Spider Heroes Unite.

Now available at select US Walmart stores and in select independent party specialty stores, products include up to 22 decorating pieces, snack caddies (think Marvel’s Spider-Man on the Brooklyn Bridge), doorway curtains, wearable items, backdrop and props, party games and loot bag options.

In promoting the Dream Party line, Hallmark has taken to popular social media site Pinterest to exhibit party planning opportunities.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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