Skylanders
Consumer Products

Skylanders exceeds US$1.5 billion sales mark

Activision's Skylanders franchise has now surpassed US$1.5 billion in global retail sales, helping the video game publisher achieve higher earnings during its second quarter.
August 2, 2013

Activision’s Skylanders franchise has now surpassed US$1.5 billion in global retail sales, helping the video game publisher achieve higher earnings during its second quarter.

In both North America and Europe, Skylanders Giants was the number-one best-selling console and handheld game overall in dollars for the first six months of this year.

The 21-month-old toy-integrated gaming property, which now boasts 150 licensees, is set to meet its match next month as Disney prepares to release its highly anticipated Infinity platform and a number of new toy/gaming products enter the market. Skylanders first broke the US$500 million retail sales mark in January.

During its second quarter, Activision Blizzard – also home to the Call of Duty and World of Warcraft franchises – was the number-one third-party publisher in North America and Europe, despite a 42% drop in revenues to US$608 million in the quarter. However, net income for the period was US$324 million, up from US$185 during the same time last year.

Last week, the company announced its independence from French conglomerate Vivendi following a more than US$8 billion cash purchase, which is expected to close in September. (Vivendi will still retain a 12% stake in Activision.)

The company cited increased competition and a shifting console market as reasons to remain cautious in the second half of the year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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