Consumer Products

City of Friends multiplies with toy range

Norway-based CreaCon Group has inked a deal with Hong Kong-based toyco Top Toy to be the master toy partner for its City of Friends IP. The show currently broadcast on Cartoon Network and Boomerang across the Nordic and Baltic region.
July 30, 2013

Norway-based CreaCon Group has inked a deal with Hong Kong-based toyco Top Toy to develop products based upon the City of Friends IP.

Under the terms of the multi-year agreement,  Top Toy will create, produce and distribute a range of City of Friends toys in the German and Nordic markets. The first toys will launch at retail in Toys ‘R’ Us and BR-Store chains and independent toy stores this Fall.

Top Toy’s City of Friends toy range will complement the range of vehicles, figurines and plush created by CreaCon’s existing Nordic toy partner TSI also launching this Fall.

As well, CreaCon has also signed a DVD distribution deal with Lace Digital Media Sales for City of Friends in the UK, following an agreement with Sky Vision, which handles TV and media distribution for the series. Lace will launch a series of City of Friends DVDs. The first City of Friends DVD is already available on Amazon and on the City of Friends web shop with further launches in time for holiday 2013.

CreaCon has also inked a deal with Signature Publishing to publish City of Friends features and games in the UK monthly pre-school compilation magazine Fantastic Magazine, with two issues per year featuring City of Friends cover mounts.

City of Friends  is currently broadcast on Turner Broadcasting’s Cartoon Network and Boomerang across the Nordic and Baltic region where it was introduced in fall 2012.

The series currently airs in more than 180 countries and in 23 languages around the world.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at


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