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New study says Netflix users keep tuning into linear TV

Could those cord-cutting fears be quelled? Netflix subscribers watch the same amount of linear TV as non-Netflix households, a new study from TiVO Research and Analytics has found.
July 29, 2013

Could those cord-cutting fears be quelled? Netflix subscribers watch the same amount of linear TV as non-Netflix households, a new study from TiVO Research and Analytics has found.

The May 2013 study on the traditional TV watching behaviors of self-identified Netflix subscribers reveals that subscribing to Netflix is not eating into the amount of linear television viewing in TiVo households.

Among the study’s key findings is the fact that 50% of respondents who subscribe to Netflix also subscribe to Amazon Prime, and 18% are members of Hulu Plus. Only 8% subscribe to all three over-the-top services. Also, Netflix households that reported viewing House of Cards, watched 85% more HBO series than non-Netflix households.

Of course, that doesn’t mean Netflix isn’t doing all it can to blur the lines between on-demand and traditional TV. The service has significantly escalated its original production and licensed children’s content activity over the past few months.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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