In a co-production partnership with Nickelodeon, Canada’s Spin Master Entertainment is set to launch brand new CG-animated preschool series Paw Patrol, the company’s first original preschool TV property.
Making its US debut on Nickelodeon on August 12 at 8:30 p.m. (ET/PT), the series features animation from Toronto’s Guru Studio (Justin Time) and is based on an idea from Keith Chapman (Bob the Builder).
Paw Patrol follows the adventures of a 10-year-old, tech-savvy boy named Ryder and his pack of heroic rescue pups who work together to protect their Adventure Bay community. The series is highlighted by a curriculum that focuses on social skills, citizenship and problem solving.
After its American debut, Paw Patrol will bow in Canada on TVO and Knowledge Network on September 2, then roll out across Nick’s international channels in the fall.
Corresponding with the August launch, Nick has partnered with the ASPCA to produce Paw Patrol-branded events, online activities and printables to help kids learn more about the humane treatment of animals.
Additional activity on NickJr.com will allow viewers to watch the show’s trailer, print activity packs, and photos of preschoolers and their pets can be submitted by parents for a chance to be on the kidsnet. The series premiere will hit the site on August 13 and printable party supplies and a new game are expected to launch in October.
Spin Master owns the worldwide toy rights to the series while Nick manages the global (excluding Canada) distribution, licensing and merchandising rights on behalf of Viacom International.