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eOne brings Peppa to RAI Yoyo

Entertainment One (eOne) has inked a deal to bring series five and six of its animated preschool hit Peppa to Italian broadcaster RAI Yoyo.
July 24, 2013

UK-based Entertainment One (eOne) has inked a deal to bring series five and six of its animated preschool hit Peppa to Italian broadcaster RAI Yoyo .

The new episodes will also be aired  in English, using the original voice talent, with only the opening titles in Italian, in an effort to assist in the development of English language skills in Italian children.

Universal introduced Peppa DVDs to Italian retail in November 2010. In 2013, the series established its position as the number two animated franchise in the European country’s DVD market with  more than 50,000 units sold, including the kiosk sales.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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