LegoMovie2
Consumer Products

Global merch program grows for The Lego Movie

In the lead up to The Lego Movie's global premiere in February 2014, The Lego Group has announced it will produce a collection of building sets based on the movie and Warner Bros. Interactive Entertainment will launch a Lego Movie video game for consoles and handheld gaming systems.
July 18, 2013

In the lead up to The Lego Movie‘s global premiere in February 2014, The Lego Group has announced it will produce a collection of building sets based on the movie and Warner Bros. Interactive Entertainment will launch a Lego Movie video game for consoles and handheld gaming systems.

Seventeen movie-inspired building sets, featuring mini-figure characters and Lego backdrops, such as City, Wild West, and Space, will be manufactured with the first set to be unveiled this Saturday at San Diego Comic-Con, along with a video game demo from TT Games that features 90 playable characters and 15 levels.

Global licensees already on-board with movie tie-in merchandise include Scholastic, Penguin, Ameet and DK Publishing (readers, sticker books, activity books and movie guides), Mad Engine, Isaac Morris, Kabooki, and Casco Blu (T-shirts), TV Mania (T-shirts, hoodies, pajamas), SGI Apparel, Kabooki (pajamas), Handcraft (undergarments), Carry Gear and Grown Up (bags, backpacks), Clic Time (clocks, buildable watches), MZB Imagination and Funtastic (notebooks, journals, folders, pens, pencils and pencil cases, erasers, rulers and luggage/bag tags), IQ HK (key lights), and ROOM Copenhagen (lunchboxes, lunch set, drinking bottle and storage and sorting boxes).

The 3D CG-animated The Lego Movie is directed by Cloudy with a Chance of Meatballs’ Phil Lord and Christopher Miller and stars the voice talents of Chris Pratt, Will Ferrell, Elizabeth Banks, Liam Neeson and Morgan Freeman. The official trailer for the movie has garnered more than five million YouTube views since its June 18 debut online.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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