American Girl
Consumer Products

Mattel Q2 results show slump in Barbie sales, growth in American Girl

A 12% drop in global Barbie sales helped Mattel achieve weaker-than-expected second quarter profits of US$73.3 million, which represents a 24% drop from the same period last year. American Girl sales, meanwhile, were up 14% for the quarter.
July 17, 2013

A 12% drop in global Barbie sales helped Mattel achieve weaker-than-expected second quarter profits of US$73.3 million, which represents a 24% drop from the same period last year. American Girl sales, meanwhile, were up 14% for the quarter.

Overall North American sales were down 2% for the world’s largest toy company. This was offset by a 4% rise in global sales for the period that reached US$1.17 billion, up 1% over last year. Cash flows used for investing activities were roughly US$132 million, a decrease of US$683 million, which was driven primarily by last year’s acquisition of HIT Entertainment.

By category, Mattel Girls & Boys Brands drew US$792.4 million in sales, which is 1% more than last year. And while Barbie was down, global gross sales for Other Girls brands were up 23%, thanks to Monster High brand, which helped drive an overall 7% sales uptick for Mattel during the first quarter of this year. The Wheels category saw sales drop 6%. Second quarter sales for Fisher-Price Brands were US$396.7 million, or 3% less than last year.

The company says the second half of the year – and the crucial holiday season – will be propelled by more innovative product, entertainment and retail programs.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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