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Consumer Products

Kids Preferred launches first Yarn Zombie line

The launch of Yarn Zombie plush at this week's Comic-Con marks the first licensed line for the teen and tween focused design-led brand that was founded by John Lee, founder of Learning Curve Toys and Jerry Welch, former owner of FAO Schwarz and CEO of Zany Brainy.
July 17, 2013

Kids Preferred is introducing its first line of Yarn Zombie plush this week at San Diego Comic-Con.

The launch marks the first licensed line for the teen and tween focused design-led and totally undead  brand that was founded by John Lee, founder of Learning Curve Toys, and Jerry Welch, former owner of FAO Schwarz and CEO of Zany Brainy.

The initial line of zombie collectibles is Jujuz, and features a cast of characters including FANGz, whose special power is to ward off late night woes and Anita whose special power is to guard against disloyal friends.  All Yarn Zombies will be available on August 10 to wholesalers.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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