Totally Spies viewers will be seeing a lot more of the Zodiak Kids brand in Southern Europe thanks to new cross-platform initiatives by Italy’s Super TV and Spain’s TV3.
The Marathon Media-produced animated series launched as a brand new mini-site on Super TV’s Super.it kid’s portal on June 24, becoming the portal’s first property-based mini-site. The dedicated mini-site features wallpaper, cut-outs, coloring pages, puzzles, and action games. The launch was timed with a recent Super TV re-launch of the entire 156 x 26-minute Totally Spies franchise.
For Spain, TV3′s kids channel Super3 has launched season six with an extensive broadcast promotion highlighted by 12 new episodes of the series and strong ratings from airingTotally Spies! The Movie (1 x 75 minutes) on June15-16. Super3′s kids portal www.super3.cat has also added new online activities around the IP and TV3 recently renewed seasons one to five andTotally Spies! The Movie.
The latest projects follow the announcement of an international promotional event at Versailles taking place this summer.
The new season has also been sold to Nickelodeon (German-speaking Europe, Benelux, CE Europe, Nordics, CIS, SE Asia, and Africa), Disney (France), Cartoon Network (LatAm), Teletoon (Canada), DeA Kids (Italy) and MBC (Middle East).