With a sixth series of Winx Club set to officially air next spring, Italy-based Rainbow has announced plans to ramp up its marketing and licensing initiatives for the girl-skewing brand.
The new 26-episode series, produced in conjunction with Nickelodeon, will be used as a springboard for a brand expansion beyond Europe and the US. Rainbow intends to take the property more global within the next two years and in doing so will be launching localized marketing initiatives in select countries, a new crop of Winx Club Android and iOS apps as well as a new Winx multiplayer game.
New dedicated style guides, limited-edition products and retail consumer events will coincide with the series six launch, too.
Winx Club is currently supported by 130 half-hour TV episodes, two theatrical features, a Broadway-style kids musical, an ice skating show and a robust retail program.