DQ Entertainment, SMC Entertainment, and Sun-Mate Corporation have officially launched the toy line based on the hit TV series The Jungle Book at Toys ‘R’ Us and additional retailers in key global regions.
DQE, which produces and is the global rights owner of the TV series, along with SMC and Sun-Mate have partnered with Toys ‘R’ Us in Australia, the Middle East, Israel, South Africa and the US, as well as other retailers in the same territories and across Scandinavia.
Online retailers including Amazon.com will also carry the line consisting of action figures, play sets, walkie talkies, outdoor adventure, electronic and summer toys.
DQE and SMC will support the launch with their recently introduced QSR promotion across 14,000 Burger King restaurants worldwide. In addition, The Jungle Book home video is now available at Wal-Mart stores across the US following a deal DQE struck with the retail giant in March.
The brand currently has more than 100 licensees worldwide.