The Nickelodeon Group has promoted Andrea Fasulo to the post of  SVP of retail and movie marketing, Nickelodeon Group.  The move was announced by Dion Vlachos, SVP retail sales and marketing, to whom Fasulo will report.

In her new role, Fasulo will be responsible for leading marketing initiatives at retail and across e-commerce channels.  In addition, she  will manage the relationship with Paramount Pictures for Nickelodeon Movies, and coordinate the licensing and promotional efforts around films.

Previously, Fasulo served as VP of integrated marketing, movie and video games.  Since joining Nickelodeon in 2001, Fasulo has created, managed and executed marketing and promotional partnerships across the network’s platforms. She has worked with global brand partners across diverse categories including Burger King, Pepsi, P&G, Masterfoods, Hasbro, Volkswagen and Marriott.

Prior to joining Nickelodeon, Fasulo worked at Cartoon Network in the sales and marketing division.