battle.bears.1
Consumer Products

Mad Engine inks deal to create Battle Bear apparel

SkyVu Entertainment has announced a partnership with Mad Engine to create a full apparel line for the Battle Bears mobile game franchise.
June 28, 2013

SkyVu Entertainment has announced a partnership with Mad Engine to create a full apparel line for the Battle Bears mobile game franchise.

Richmond Management Group, the North American licensing rep for Battle Bears, brokered the first merch deal for Battle Bears with US apparel maker Mad Engine.

SkyVu co-founder and CEO Ben Vu created the the mobile game while he was an animation student at CalArts, the Walt Disney-founded film school.

The Battle Bears apparel program will launch this holiday season at specialty and mid-tier retailers across North America.

SkyVu is currently in development on 52 animated webisodes that will begin airing in-game and across multiple online platforms later this year.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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