SkyVu Entertainment has announced a partnership with Mad Engine to create a full apparel line for the Battle Bears mobile game franchise.
Richmond Management Group, the North American licensing rep for Battle Bears, brokered the first merch deal for Battle Bears with US apparel maker Mad Engine.
SkyVu co-founder and CEO Ben Vu created the the mobile game while he was an animation student at CalArts, the Walt Disney-founded film school.
The Battle Bears apparel program will launch this holiday season at specialty and mid-tier retailers across North America.
SkyVu is currently in development on 52 animated webisodes that will begin airing in-game and across multiple online platforms later this year.