The retail launch of Florida-based toy company The Bridge Direct’s new nine-inch fashion doll line Pinkie Cooper will be preceded by a host of digital content initiatives from Corus Entertainment-owned Nelvana Enterprises.
In support of the Pinkie Cooper and the Jet Set Pets launch, Nelvana will develop and create Pinkie Cooper-themed original webisodes, a new website, apps and all social media marketing efforts. Nelvana will also oversee the consumer product merchandising and marketing plans associated with the brand going forward.
Starting next month, Nelvana will roll out its seven three-minute webisodes to be seen on the Pinkie Cooper website and a dedicated YouTube channel. Up to four Pinkie Cooper apps are also slated to launch this year.
The toy line, aimed at girls ages five to eight, will follow in August and will feature dolls that include aspects of fashion play, hair play, travel and pet collectibles. The brand is among a new lineup of girl-skewing brands that have popped onto the scene in 2013.