UK-based Coolabi has inked a new licensing partnership that will bring a dedicated Poppy Cat shop to Heroes for Kids, an online retailer for personalized and non-personalized gift wraps, greeting cards and edible cake toppers.
The site, www.poppycatshop.co.uk, which launches today, will be a centralized location for fans of the popular cat to purchase toys, books and accessories, as well as Heroes for Kids’ own Poppy Cat products.
The two-year deal will also make the Heroes for Kids products available at other British online retailers such as Amazon.co.uk and ebay.co.uk.
Poppy Cat airs every day on Nick Jr. and Nick Jr. 2, and is based on books created by Lara Jones. The publishing property has sold more than 2.5 million copies. The series is co-produced by Coolabi Productions and King Rollo Films.