Despicable2
Kid Insight

Vacationing tweens set sights on Despicable Me 2, Dork Diaries

The most recent numbers from online community FashionPlaytes' FPgirl Market Insights Program, which pulls data from its 900,000-strong membership base, show that Simon & Schuster's next Dork Diaries installment and Universal's Despicable Me 2 are topping tween girls' to-do lists this summer.
June 24, 2013

The most recent numbers from online community FashionPlaytes’ FPgirl Market Insights Program, which pulls data from its 900,000-strong membership base, show that Simon & Schuster’s next Dork Diaries installment and Universal’s Despicable Me 2 are topping tween girls‘ to-do lists this summer.

A full 64% of the tween online users surveyed said Dork Diaries is the number-one book they can’t wait to read. Thirty-four percent cited Despicable Me 2, which hits theaters on July 3, as a must-see movie, followed by Disney/Pixar’s Monsters University.

Other top summer activities for this demographic includes chilling at the pool (36%) and traveling to fun places with their family (22%). Not surprisingly, traveling across the country in an RV or visiting national parks were low on their summer travel wish list.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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