Kids foreign language-learning program Little Pim has tapped Ruckus Media to deliver digital downloads of its learning videos in the US and Canada. Via the Ruckus iOS app, the videos will be available starting next month.
The Ruckus/Little Pim launch will offer a variety of languages, starting with French, Spanish and Chinese. Additional languages such as Italian, German, Arabic and Portuguese will be added throughout the year.
Little Pim’s patented Entertainment Immersion Method is designed to teach a new language specifically to babies, toddlers and preschoolers. Last month, the company launched an exclusive line with Toys ‘R’ Us that includes sets of three DVDs and a Little Pim plush panda toy.