Disney-owned Marvel’s newest comic book adaptation Guardians of the Galaxy, which will hit theaters August 1, 2014, was unveiled to the licensing industry this week and has since received support from master toy partner Hasbro, Disguise and Sideshow Collectibles.
The film that stars such Hollywood heavy hitters as Benicio del Toro, John C. Reilly and Glenn Close features characters including Peter Quill, Gamora, Drax, Groot and Rocket Raccoon, who must join forces to defeat a cosmic force.
Coming out of Licensing Expo in Las Vegas are commitments from the three companies on product development and marketing resources. Hasbro, which will create branded toys, is familiar with Marvel Studio’s comic-based properties, having teamed in the past on such brands as The Avengers and Iron Man. Disguise will design a line of costumes and accessories based on characters such as Star Lord, Drax and Gamora. Sideshow’s most recent collaboration with Marvel was for Avengers collectibles.
Marvel is expected to unveil additional partners across all major product categories in the coming months.
The momentum comes as Disney Consumer Products continues to majorly ramp up its activity surrounding Lucasfilm’s Star Wars and Marvel’s upcoming Avengers sequel.