The biggest original content deal in Netflix’s history is for the little ones. A new multi-year deal will see DreamWorks develop more than 300 hours of original content based on properties like Shrek and Madagascar exclusively for subscribers of the Internet streaming service.
The agreement marks Netflix’s largest deal for original first-run content and will make DreamWorks Animation’s content available as a branded collection of shows for the first time.
The new shows will be inspired by characters from DreamWorks Animation’s franchises and upcoming feature films as well as the Classic Media library, which DreamWorks acquired in 2012. The first is series expected to begin airing in 2014 in the US, Canada, Latin America and Europe.
The deal continues initiatives by DreamWorks Animation to expand its online television production and distribution reach. Earlier this year, for instance, DreamWorks and Netflix announced the service’s first original children’s series, Turbo F.A.S.T, which will be available in December.