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Consumer Products

Slugterra toy line to expand in this fall

The Jakks Pacific's toy line based on Vancouver, Canada's Nerd Corps Entertainment series Slugterra, currently airing on Disney XD, will be expanded and rolled out internationally this fall.
June 14, 2013

The Jakks Pacific’s toy line based on Vancouver, Canada’s Nerd Corps Entertainment series Slugterra, currently airing on Disney XD, will be expanded and rolled out internationally this fall.

The current line of collectible slug figures and blasters will be joined by action figures, vehicles, stretchy slug flyers and plush throughout Western Europe, the Middle East and Latin America.

The move comes in the wake of better-than-expected sales since the toy launch in February. The expanded toy launch will coincide with the free TV launch of the series in more than 180 territories throughout this year.

Slugterra launched on Disney XD in the US in October. Its core demographic is six- to 11-year-old boys. Internationally, Nerd Corps has signed agents and licensees to help support the toy roll out and global merchandising and licensing of the brand.  

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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