The Little Gym International and Razor & Tie, the creators of music brand Kidz Bop, have inked a multi-year licensing agreement that will bring the tunes of The Little Gym to North American retail.
Selections from The Little Gym’s proprietary music collection will be featured in a CD series being produced and distributed by Razor & Tie. The first two releases, 25 Move-Along Fun Songs and 25 Sing-Along Fun Songs, will go on sale August 6 at more than 500 Walmart stores and on iTunes and Amazon.com.
Each song in The Little Gym collection was composed and recorded by Robin Wes, who opened the first The Little Gym in 1976, and Randy McCoy, The Little Gym’s director of curriculum.
The company is also preparing to launch a line of children’s development and activity toys in the coming year, created in partnership with Aqua-Leisure Industries.