Global Pursuit, a new worldwide consumer products licensing, marketing and brand equity company, has finalized a deal with United Talent Agency (UTA) to co-create licensing programs for pop star Gwen Stefani’s Harajuku Lovers and Harajuku Mini brands in Greater China.
Global Pursuit will work with licensees and retailers in China to grow the brands within the region. Prospective key categories for the brands include toys, publishing, video games, apparel, accessories, stationery, housewares and food and beverage.
Stefani launched the brands with women’s, men’s and children’s clothing and accessory line in 2005. Since then, the brands has expanded into fragrances, shoes, watches, jewellery and more.