Consumer Products

Beyblade gets three new TV series, more merch deals

The latest spin-off series are Beyblade: Shogun Steel (pictured), BeyRaiderz Shogun and BeyWarriors Cyborg.
June 12, 2013

Canada’s Nelvana Enterprises and Japan-based d-rights have started production on three spin-off Beyblade series.

The latest output from Nelvana’s popular kids TV, toys and games franchise will start rolling out this fall. On deck are 26 half hours of Beyblade: Shogun Steel (pictured), 13 half-hours of BeyRaiderz Shogun (working title), and 26 x half-hour BeyWarriors Cyborg (working title) and two one-hour series’ specials.

Besides the new series, Nelvana has also lined up additional licensing partners including Paris Geneve in Canada (boys sleepwear, underwear and T-shirts), Mad Dog Concepts in the US (sleepwear and socks), Eugene Textiles in the US and Canada (craft kits and fleece throws) and Black & White Shoes, which renewed its license for footwear in Canada and will be expanding into the US.

Nelvana’s animated Beyblade series are currently seen in more than 80 countries, and more than 165 million Beyblade toys from Hasbro have been sold worldwide.

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