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Consumer Products

Imira Entertainment taps Exim to rep Lucky Fred

Spain's Imira Entertainment has inked a deal with Exim Licensing Group to represent its Lucky Fred property for licensing across Latin America.
June 12, 2013

Spain’s Imira Entertainment has inked a deal with Exim Licensing Group to represent its Lucky Fred property for licensing across Latin America.

Lucky Fred is an original Imira Entertainment animated co-pro with Televisió de Catalunya and Rai Fiction, that features young boy Fred and Friday, his shape-shifting robot. The property has a global licensing program, and the deal with Exim covers key Latin American territories including Mexico, Brazil, Colombia and Chile.

Exim will represent apparel and accessories, stationery and paper products, toys and games, party goods, health and personal care, food and beverage, along with other licensed products to roll out over the coming months.

Currently, the series runs on Nickelodeon in the region.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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