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BBC Worldwide to launch CBeebies block in China

BBC Worldwide has inked a deal with BesTV New Media, China's largest new media company, to launch a CBeebies branded block on its digital platform.
June 11, 2013

BBC Worldwide has inked a deal with BesTV New Media, China’s largest new media company, to launch a CBeebies branded block on its digital platform.

The deal was announced at the opening day of the Shanghai TV Festival and is the first collaboration between a UK kids content provider and BesTV New Media.

Starting this summer, more than 20 million of BesTV’s New Media subscribers will have access to CBeebies’ preschool series like Teletubbies, Sarah & Duck, Baby Jake and Andy’s Wild Adventures through a VOD service. The CBeebies content will also be available via BesTV’s multi-screen service – through IPTV, Connect TV, OTT, tablets and mobile.

The move is the first entry of the CBeebies brand into China.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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