Call it a convergence of cute. Sanrio and Pretty Ugly have embarked on a two-year co-branding deal that will see their IPs, Hello Kitty and Uglydoll, merge to create a limited-edition line of collectibles, which are set to debut at San Diego Comic-Con next month, with a sneek-peak for Licensing Show goers planned next week.
Two years in the making, the collaboration is rolling out with a set of plush from Gund that features the iconic feline dressed up as popular Uglydoll characters, along with a set of vinyl figures by Funko. Also exclusive to Comic-Con attendees will be co-branded t-shirts (Mighty Fine), iPhone cases (Uncommon) and a collectible pin set (PinUSA). The Gund plush, along with other items, will then roll out to US specialty retailers later this summer.
While Hello Kitty has been busy collaborating with other properties like Kiss for the past few years, Pretty Ugly has just started on that path with Ugly Doll, having recently launched a line of characters suited up as Batman with Warner Bros. The company intends to seek out further cross-character collaborations, while continuing to build its domestic and international licensing programs in advance of the upcoming Uglydoll animated feature currently in development with Illumination Entertainment and Universal.
According to chief brand officer Alita Friedman, at Licensing Show, Pretty Ugly is looking to fill a few categories for its US program and will announce the appointment of two additional international agents to complement its recent China deal with Global Pursuit, while continuing to seek out further global representation.