Yoplait
Consumer Products

Mind Candy gets more creative with Yoplait

Mind Candy's Moshi Monsters brand has extended its relationship with Yoplait, which has just launched two new retail ranges across the UK.
June 7, 2013

Mind Candy’s Moshi Monsters brand has extended its relationship with Yoplait, which has just launched two new retail ranges across the UK.

The Limited Edition Moshi Monsters Frubes packs contain 18 collectible tubes, as well as in-game codes that are designed to drive kids back to the online world of adoptable pet monsters.

Yoplait has also launched the brand new Moshi Monsters Yoghurts, which are now available in major grocers across the UK. The strawberry flavoured yoghurt will be available in packs of four and will feature 12 different collectible lids.

The extended partnership builds on a busy year of licensing and promotional activity for Moshi Monsters, which was the focus of Easter-themed product deals across the UK earlier this spring as well as a renewed Toys ‘R’ Us partnership.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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