Free-to-Air broadcaster Televisa has acquired broadcast and consumer products licensing rights to eOne Family’s hit preschool property Peppa Pig for Mexico.
Televisa will begin airing episodes throughout Mexico by the end of 2013. And in conjunction with the broadcast launch, the company will be developing a full L&M campaign for the property. Consumer products and promotions for Peppa Pig are likely to debut in Mexico in 2014, with a soft launch starting in Q3 and a full product launch hitting Mexican retail in Q4 2014.
eOne has also partnered with Exim Licensing Group to develop a major consumer products program for the IP in South America, where Peppa Pig will air on Discovery Kids Latin America. The firm will look to develop toys, publishing and home entertainment categories throughout the region. The first line of products is slated to launch at retail in 2014 in Brazil, Colombia, Chile, Argentina, Peru and Ecuador.