Lalaloopsy
Consumer Products

Studio Licensing inks multiple deals for MGA IP

Van Nuys, California-based toyco MGA Entertainment is continuing its successful licensing relationship with Toronto, Canada's Studio Licensing. Since the partnership began, the companies have inked more than 35 separate deals bringing MGA IP like Lalaloopsy (pictured), Bratz, Bratzillaz, Novi Stars and Little Tike to Canadian retail shelves this fall.
June 4, 2013

Van Nuys, California-based toyco MGA Entertainment is continuing its successful licensing relationship with Toronto, Canada’s Studio Licensing. Since the partnership began, the companies have inked more than 35 separate deals bringing MGA IP like Lalaloopsy (pictured), Bratz, Bratzillaz, Novi Stars and Little Tike to Canadian retail shelves this fall.

New partners include Goldy Toys (Little Tikes swimwear and water activity),  JCorp Inc. (Bratzillaz and Novi Star apparel), NTD Apparel (Lalaloopsy activewear, swimwearm craftswear and thermals) and Daytime Enterprises (Lalaloopsy costume appearances).

The deals come in the wake of the recent launch of Lalaloopsy on Canadian preschool net Treehouse.

Studio Licensing will be at the 2013 Licensing Expo in Las Vegas at Booth L193.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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