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Amazon Prime picks up Viacom kids programming

Amazon.com has secured an expanded multi-year, multi-national licensing deal with Viacom that will see a raft of hit kids shows including Dora the Explorer, Go, Diego, Go!, Blue's Clues and The Backyardigans become available to Amazon Prime Instant Video customers across mobile devices and internet-connected TVs and consoles. The deal comes a little more than a month after Netflix announced it was letting its existing deal with Viacom expire.
June 4, 2013

Amazon.com has secured an expanded multi-year, multi-national licensing deal with Viacom that will see a raft of hit kids shows including Dora the Explorer, Go, Diego, Go!, Blue’s Clues and The Backyardigans become available to Amazon Prime Instant Video customers across mobile devices and internet-connected TVs and consoles. The deal comes a little more than a month after Netflix announced it was letting its existing deal with Viacom expire.

Kindle Fire customers with FreeTime Unlimited will be able to access select Nick and Nick Jr. programming such as Bubble Guppies, Team Umizoomi and Victorious, as well as future episodes from series including Dora, SpongeBob SquarePants, Fairly Odd Parents, and Fresh Beat Band.

European online subscription service LOVEFiLM also expects to add Viacom kids content for its customers in Germany and the UK later this summer.

According to Bill Carr, Amazon’s VP of digital video and music, the new deal gives customers the largest online subscription offering of Nickelodeon and Nick Jr. shows.

Prime Instant Video now features more than 41,000 movies and TV episodes for its members to stream using Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Microsoft Xbox 360, Sony PlayStation 3, Nintendo Wii and Wii U, and additional internet-connected TVs and devices.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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