miaandme
Consumer Products

Mia and me to headline new Dutch entertainment park

As part of its ongoing marketing and licensing strategy for Mia and me, m4e has licensed the property to Dutch company Brand New Leisure for the upcoming Yumble entertainment park in Roermon, The Netherlands, which will open its doors next summer.
June 3, 2013

As part of its ongoing marketing and licensing strategy for Mia and me,  m4e has licensed the property to Dutch company Brand New Leisure for the upcoming Yumble entertainment park in Roermon, The Netherlands, which will open its doors next summer.

Mia and me will be integrated into a 4D darkride, the largest attraction at the theme park. The ride will feature the fantasy world of Centopia and will be handled by the brand’s rights holder Luck Punch.

The Yumble is being developed on the grounds of the Designer Outlet Roermond in The Netherlands, which currently attracts more than 4.5 million visitors per year. The Yumble attractions will be based on popular brands.

Co-produced by Rainbow in Italy  and Canada ‘s March Entertainment, with ZDF German Television Network, a second season of Mia and me is currently in production and is planned for delivery by the end of 2014/spring 2015. A feature film is also in development for a 2015 release.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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