With Brazil currently ranked as the number-one global market for Strawberry Shortcake, the girl-skewing brand is the focus of a new QSR promotional campaign in a total of 450 Habib’s and Ragazzo restaurants across the country.
The promotion was arranged by AG Properties and Exim Licensing and will run through June 30. Purchasers of a combo meal will receive an exclusive Strawberry Shortcake premium item. The program will be supported by a television and point of sale material ad campaign, as well as social media activities via the Moranguinho website and Facebook page.
Strawberry Shortcake, or Moranguinho, as she’s known in the country, has accumulated more than 70 active licensees across the country to date.