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Chello Zone builds Russian presence through preschool channel

Chello Zone's global children's channel JimJam is launching on Russia's biggest satellite TV operator, Tricolor TV, which currently boasts 30 million subscribers.
May 29, 2013

Chello Zone’s global children’s channel JimJam is launching on Russia’s biggest satellite TV operator, Tricolor TV, which currently boasts 30 million subscribers.

JimJam will join Tricolor’s channel lineup on June 1st and will coincide with the launch of the platform’s new Kids’ Tier. Tricolor TV is currently one of the five largest pay-TV operators in the world, with channels airing across Russia, Siberai, Ural and Far East regions.

JimJam also marks the second channel from Chello Zone to be hosted on the platform, with the broadcaster’s Outdoor Channel already on the Tricolor line-up. Since its launch in 2006, JimJam has delivered a range of programming including Bob The Builder, Jakers: The Adventures of Piggley Winks and Angelina Ballerina. The channel is available in 13 languages to more than 19 million subscribers worldwide.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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