Burger King backs Beyblade
The boy-skewing Beyblade battling toys will be made available at more than 11,000 Burger King locations worldwide, following an enhanced deal between the QSR, Nelvana Enterprises and d-rights.
The restaurant has added the property to its kids meals promotion across 70 countries. The deal follows last year’s Burger King promotion, which made the toys and available in more than 3,300 restaurants across international markets. This year’s program expands to include the US and Canada and will be supported with on-air, online and in-restaurant promotion.
Each kids meal will include one of four different spinning-top racing toys.
Following the re-launch of the Beyblade TV series and toy line, the growing franchise is now in more than 80 countries with more than 200 licensees.