Inside the business of children's digital media

Amazon moves ahead with three kids original series


And then there were five.

Amazon is officially entering the original programming race after using customer feedback to whittle down 14 pilots to five full series, three of which are the children’s titles Annebots (pictured), Creative Galaxy and Tumbleaf.

The internet’s largest retailer made the commissioned pilots available online last month and solicited user feedback. Based on user responses on Amazon and its UK’s LoveFilm service, the three kids’ properties along with comedy pilots Alpha House and Betas have been given the green light to begin production on full episodes that will air exclusively on Prime Instant Video later this year and in early 2014.

From Sinking Ship’s J.J. Johnson, the science-based Annebots revolves around Anne, a young scientist, who creates three robot helpers to assist her scientific experiments in the back of her dad’s junkyard. The animated interactive art series Creative Galaxy was created by Blue’s Clues and Super Why!’s Angela Santomero, while stop-motion preschool series Tumbleaf, about a small blue fox named Fig, was created by Drew Hodges and Kelli Bixler of Bix Pix Entertainment.

Amazon Studios says the success of these first set of TV pilots has laid the groundwork for similar initiatives down the road. Since its launch in November 2010, more than 15,000 movie scripts and 3,600 series pilot scripts have been submitted to the production studio. There are currently 24 movies on the development slate and in the process of being tested with audiences.

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