Santa
Consumer Products

Santa and Monsters set sights on Licensing Expo

Licensing and global brand management firm Evolution is in the midst of developing programs for Rubicon Group Holding's Monster In My Pocket and Life and Adventures of Santa Claus brands.
May 23, 2013

Licensing and global brand management firm Evolution is in the midst of developing programs for Rubicon Group Holding’s Monster In My Pocket and Life and Adventures of Santa Claus brands.

Evolution, which currently serves as the global exclusive consumer products agency for Rubicon’s portfolio of existing and future IP, will unveil both programs at next month’s Licensing Expo in Las Vegas.

A soon-to-be- named master toy partner has been appointed for Monster In My Pocket, the collectible monster boy-skewing brand. Additionally, digital apps, games and a fall 2014 animated television series from RGH are currently in development. Evolution is seeking licensing partners in categories including apparel and accessories, home furnishings, home and housewares, paper goods and back-to-school, novelty toys, board games, trading card games and publishing, for a licensing program that’s expected to launch at retail in spring 2015.

The new 3D CGI-animated feature film Life and Adventures of Santa Claus, which is slated for a holiday 2014 release, will be supported with licensed products in apparel, toys, publishing and seasonal.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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