Masha
Consumer Products

Panini joins Masha and the Bear consumer products lineup

Animaccord Animation Studios' preschool property Masha and the Bear will star in a series of Panini Group sticker albums in Russia and the Ukraine.
May 16, 2013

Animaccord Animation Studios’ preschool property Masha and the Bear will star in a series of Panini Group sticker albums in Russia and the Ukraine.

The new collection features the titular characters from the CGI series and will debut early this fall.

Masha and the Bear launched in 2009 and is currently among the top-three preschool brands in Central and Eastern Europe with more than 100 licensees covering more than 50 product groups. The Russian series has been dubbed into German, French, English and Spanish.

The brand’s worldwide licensing program, excluding the US, is handled through Ink Brands, while recently established Animaccord USA will be acting as the property’s rep across the US.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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