Daniel Tiger
Consumer Products

Simon & Schuster takes Daniel Tiger from screen to page

As master publishing licensee for the Daniel Tiger's Neighborhood brand, Simon & Schuster will launch story, picture, novelty, activity and non-interactive eBooks starting in January 2014.
May 15, 2013

PBS Kids’ Daniel Tiger’s Neighborhood is at the center of a master publishing agreement between brand owner The Fred Rogers Company, producer Out of the Blue Enterprises and Simon & Schuster Children’s Publishing.

As master publishing licensee for the brand, Simon & Schuster that will launch a range of book categories starting in January 2014. The publishing house, under its imprint Simon Spotlight, will translate the show’s characters, stories and pro-social messaging into story, picture, novelty, activity and coloring books, as well as non-interactive eBooks.

Daniel Tiger’s Neighborhood is the first TV series from The Fred Rogers Company since the iconic Mister Rogers’ Neighborhood, PBS’s longest-running children’s series to date. Since launching in September 2012, Daniel Tiger has been among the top-10 programs across all networks for preschoolers

The books will precede a branded preschool toy line from Jakks Pacific that’s expected to debut next spring.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.


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