JusticeLeague
Consumer Products

Target and DC superheroes get exclusive for the summer

Mega US retailer Target has teamed with Warner Bros. Consumer Products and DC Entertainment to launch an exclusive summer retail collection based on the Justice League superhero characters.
May 14, 2013

Mega US retailer Target has teamed with Warner Bros. Consumer Products and DC Entertainment to launch an exclusive summer retail collection based on the Justice League superhero characters.

The 50-product collection, inspired by DC Comics – The New 52 comic book character designs, features the full lineup of the Justice League superheroes, such as Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman and Wonder Woman.

The collection was co-created by the Target and Warner Bros. Consumer Products design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. Categories span home, stationery, sporting goods, and lawn and garden.

The seasonal collection will launch at all US Target stores and on Target.com beginning May 19.

On top of the exclusive summer collection, Target will be part of a broader partnership with Warner Bros. Consumer Products that will offer more traditional Justice League licensed products. That partnership will span more than 20 categories including home, stationery, toys, apparel and accessories. Target will also offer Justice League Halloween costumes for kids later this year.

The upcoming Warner Bros. Justice League film is expected to hit theaters in summer 2015.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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