Three European licensees have joined Coolabi’s Poppy Cat program. Northern Leisure Group and Art You Grew Up With in the UK and Ireland, and Karto in Finland now belong to a growing list of partners for the preschool brand.
Northern Leisure Group, otherwise known as Kiddy Rides, produces coin-operated rides for children. The Poppy Cat ride will feature the show’s theme song and will be distributed in shopping centers and large stores throughout the UK early next year.
Art You Grew Up With will produce prints of Poppy Cat, including signed artwork by the voice of Poppy Cat, Joanna Page. The two-year deal will see prints sold, either framed or unframed, ranging from 8″ x 8″ to 17″ x 15″.
Meanwhile, Karto will manufacture, distribute and sell Poppy Cat greeting cards, gift wrapping, gift bags and gift stickers. The goods will hit retail in September and mark the first deal signed by new Poppy Cat agent Limo Licensing in Finland.
Poppy Cat, the series is co-produced by Coolabi’s television production arm, Coolabi Productions, and King Rollo Films and was commissioned by Nick Jr in the UK. The IP saw its first wave of consumer products – including a mobile app – roll out in the UK last summer.