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Sales up 15% for LeapFrog

Educational toy designer LeapFrog reported a 15% sales increase for the first quarter of 2013 driven by content sales for its multimedia platforms such as the popular LeapPad2 learning tablet for kids.
May 6, 2013

Educational toy designer LeapFrog reported a 15% sales increase for the first quarter of 2013 driven by content sales for its multimedia platforms such as the popular LeapPad2 learning tablet for kids.

Sales growth for its content, platforms, toys and accessories, combined with higher revenue both in the US and internationally and an early Easter, helped contribute to its latest results.

The 15% increase represents US$82.9 million in Q1, up from US$72.0 million a year ago. US net sales went up 11% or US$58.1 million versus US$52.2 million last year, while international sales rose 26%, US$24.8 million compared to US$19.8 million in Q1 2012.

According to CEO John Barbour, the company expects to achieve its 2013 objectives by leveraging its long-term investments in content, new business categories, international expansion, and online communities.

LeapFrog’s net loss for the quarter came in at US$3.0 million versus US$9.5 million a year ago and the company also saw its operations improve 47%.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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