MTV Thailand is heading to more than 10 million homes in the region following a strategic alliance between Viacom International Media Networks (VIMN) Asia, local content provider appleTool and MCOT. The latter will also air a Nickelodeon-branded block on its Modernine channel.
The companies will collaborate on production, licensing, distribution and live events related to the new MTV Thailand channel, which will officially kick off on May 1 and will be distributed on C-band satellite and on Ku-band satellite, making it the widest distributed global channel in the country.
Plans for MTV Thailand include local productions, on-ground events and an enhanced range of programs specially localized for the Thai youth market, including the MTV VJ Hunt for Thailand. The selected MTV VJs will become the extension of the brand’s personality in the country. Other MTV plans in the works include a move toward digitization.
The Nickelodeon branded block will air on MCOT’s Modernine channel starting June 22.