MattGentile
People Moves

BabyFirst creates sales role for former NBC exec

As BabyFirst continues to flex its reach as a cable channel, the network has tapped Comcast/NBCU exec Matt Gentile to serve in the newly created role of SVP of ad sales and sponsorships.
April 26, 2013

As BabyFirst continues to flex its reach as a cable channel, the network has tapped Comcast/NBCU exec Matt Gentile to serve in the newly created role of SVP of ad sales and sponsorships.

Gentile will lead sales for the US-based baby-and mom-focused TV channel. He joins the network as it looks to bring a strong advertising focus to millennial moms and a rise in US household numbers from 35 million homes to 50 million.

Gentile spent the past 13 years as VP of advertising sales for Comcast/NBCU, where he represented a number of network brands including Sprout, E! and Style.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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