Scholastic has been named North American master publishing partner for Zodiak Kids’ preschool series Tickety Toc, which airs on Nick Jr. in the US and on Disney Junior in Canada.
The publishing range will include storybooks, board books and story-based sticker books, as well as novelty and eBooks. Products will be available in North America starting next spring across all channels of distribution.
The deal was brokered by the brand’s US licensing agent, Established Brands, and Canadian licensing agent Studio Licensing on behalf of Zodiak Rights, and it follows recent North American licensing deals in areas of apparel, décor and games.
The books will also be preceded by the fall 2013 launch of a Tickety Toc consumer products led by master toy partner Just Play and home entertainment partner Anchor Bay Entertainment.
Tickety Toc debuted on Nick Jr. US in October 2012 and has since been the number-one preschool show in its time period.