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Teletoon Retro launches second-screen trivia game

Earlier this year, a study conducted by Canada's Teletoon Retro found that 80% of Canadians parents watch cartoons with their kids weekly. So it seems fitting that the channel has now launched Toon Feud, a set of family-friendly online cartoon trivia games that will also sync with content on the tube.
April 17, 2013

Earlier this year, a study conducted by Canada’s Teletoon Retro found that 80% of Canadians parents watch cartoons with their kids weekly. So it seems fitting that the channel has now launched Toon Feud, a set of family-friendly online cartoon trivia games that will also sync with content on the tube.

Toon Feud (English version) and Les P’tits Génies (French version) allows Canadian families to go head-to-head in rounds of Teletoon Retro-based trivia. The game is designed for both parents and kids and is accessible via tablets, smartphones or computers. Families can create a team, answer questions surrounding such topics as The Flintstones and Super Action Villains, and then compare their ranking among other Canadian families. Badges are also shareable on Facebook through a parent’s account.

The initiative, developed by Teletoon’s in-house interactive team, marks the channel’s first second-screen offering and is timed with increased usage of tablets and smartphones during TV-watching hours. As such, on top of its library of trivia games, Toon Feud will feature live programming events wherein games are linked to on-air programming and trivia questions are inspired by the shows currently being broadcast.  The first live Toon Feud game will take place on April 19 during Teenage Mutant Ninja Turtles: Secret of the Ooze.

Toon Feud has also been designed to allow for integrated sponsorship opportunities, including branded trivia, events and games.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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