TempleRun
Consumer Products

More global licensing opportunities abound for Temple Run

San Francisco-based Dimensional Branding Group is furthering the licensing potential of the record-breaking Temple Run mobile brand, bringing Empire Multimedia Corporation and Wild Pumpkin on board as exclusive licensing agents for Pan-China and Australia and New Zealand, respectively.
April 17, 2013

San Francisco-based Dimensional Branding Group is furthering the licensing potential of the record-breaking Temple Run mobile brand, bringing Empire Multimedia Corporation and Wild Pumpkin on board as exclusive licensing agents for Pan-China and Australia and New Zealand, respectively.

The appointments come as Imangi Studio’s Temple Run app nears 400 million game downloads. Temple Run 2 recently set a record of more than 50 million downloads in 13 days.

Empire will look to spearhead a robust consumer licensing and promotion program in the Greater China region. Wild Pumpkin will do the same for its Australian and New Zealand market. The company was tapped to represent the Angry Birds brand in the region two years ago.

In fact, the Temple Run brand will no doubt be taking licensing notes from gaming juggernaut Angry Birds, whose robust consumer products program has grown to make up 45% of the company’s total sales.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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