MonsterHigh
Consumer Products

Girls brands lead charge in Mattel’s first quarter

The growing demand for American Girl and Monster High brands contributed to an overall 7% sales uptick at Mattel during the first quarter of this year. The world's largest toymaker pulled in US$995.6 million in revenue, up from US$928.4 million one year ago.
April 17, 2013

The growing demand for American Girl and Monster High brands contributed to an overall 7% sales uptick at Mattel during the first quarter of this year. The world’s largest toymaker pulled in US$995.6 million in revenue, up from US$928.4 million one year ago.

The company`s profit came in at US$38.5 million, up from US$7.8 million last year. On a regional basis, first quarter gross sales increased 5% in the North American Region, which consists of the US, Canada and American Girl. Globally, gross sales increased 9%.

The numbers are buoyed by particular strength in the company`s Girls portfolio, as global sales for Other Girls Brands were up 56%, driven mainly by the continued success of the Monster High brand. And sales for American Girl Brands rose 32% to US$100.5 million. This was driven primarily by increases in all core doll segments and strong performance at retail, including the three new stores opened in 2012.

Overall quarterly sales for Mattel Girls & Boys Brands were US$692.2 million, an 11% rise over last year. Worldwide sales for the Barbie brand, however, were down 2%. The same dip was experienced in the Wheels category, which includes the Hot Wheels, Matchbox and Tyco R/C brands.

Also seeing a drop in sales was Fisher-Price, which includes the Fisher-Price Core, Fisher-Price Friends and Power Wheels brands, with a decline of 7% to US$287.3 million.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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