It looks like Nickelodeon is sticking to its recent pledge to deliver more comedic content to its audiences, as seen by a refresh of its animation channel Nicktoons UK.
New branding to highlight funny content will span Nicktoon’s on-air channel and digital site starting today. The strategy is also designed to make Nicktoons a defined bridge between Nickelodeon UK’s live-action content and its Nick Jr. preschool channel, which underwent a refresh of its own at the beginning of the year.
New comedy series Robot & Monster and Rocket Monkeys (pictured) are set to debut alongside the redesign.
The refresh will be supported with both on- and off-channel broadcast campaigns with the tagline ’100% toons* (may contain nuts).’
A series of 30-second animated promos, developed and created by Nickelodeon’s in-house creative team, showcase Nicktoons properties such as SpongeBob SquarePants, Penguins of Madagascar and Fairly Odd Parents. Digital ads will also run across competitor sites and high frequency gaming sites using the same creative platform created by Nickelodeon, produced by Polymath Digital.
Online at nicktoons.co.uk, users will be able to rearrange the site at any time by pulling a lever marked Don’t Not Pull – similar to the reverse-psychology tactics being used in the broadcaster’s recently launched Nick App.